Over in the Hollywood park side, open land was at a premium, we had to be smarter with the square footage. The “Krusty Burger” needed to be two stories as opposed to the one-story building in Florida.
Carter Creative provided pitch boards that explained how to make that work into the overarching story. Our deep knowledge of the show let us know what kind of character Krusty the Clown is. Naturally, if he was to have a second story on one of his fast-food restaurants, there is a good chance it would be a private club, Klub Krusty to be exact.
This is exactly what what we designed, it was done in a spoof style of Club 33, which when you think about it, is as “Simpsons” as it gets.