TOYOTA Hybrid CARnival
Carter Creative was honored to bring creative talents to an immersive pop up museum for Toyota. This strategic and carefully planned event was geared towards one thing, changing the mindset and perspective of young people about Toyota’s line hybrid vehicles.
Specifically young Asian millennials, their studies have shown they simply weren’t into them. With that in mind, we partnered with AEG events and Intertrend.
We created several environments, each featuring a world ideal for a specific hybrid vehicle. In doing so we found creative ways to educate them about the cars through entertainment, activities, and themed set dressings.
In a world where social media and that ever-important selfie is crucial, we designed the entire event to be one non-stop perfect photo backdrop.